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What Drives the Price Gold?



Gold is one of the most fascinating discoveries of all time. The desire to own it has led to gold rushes and even worse, war. Today, gold is not only sought after for jewelry but also investment purposes. Here are some of the factors that drive the price of gold.

Central Bank Reserves

Central Banks are responsible for holding paper currencies and gold in reserve. In the U.S., the Central Banking System is known as the Federal Reserve System. Many of the nations throughout the world, including Germany, Italy, France, and Portugal have reserves that are primarily composed of gold. When these reserves buy more gold than they sell, the price of gold rises.

Value of U.S. Dollar

The price of gold is inversely related to the value of the U.S. dollar. For this reason, when the value of the dollar decreases the price of gold tends to increase. This is because people have a tendency to invest and trade in dollars when the dollar is strong. However, when the dollar is weak, people prefer to invest in gold. You can do this through gold coins.

Demand in Jewelrygoldjewelry

Jewelry accounts for the largest proportion of gold manufacturing and consumption. According to the World Gold Council, gold jewelry accounted for 42 percent of global gold demand in 2012. By volume, India, China and the U.S. are by far the largest consumers of gold for jewelry. Therefore, the price of gold can also be affected by the laws of supply and demand. As the demand for consumer goods such as jewelry increases, so does the price of gold.

Wealth Protection

People continue to invest in gold, due to its enduring value. For investors, gold is often sought after during times of economic uncertainty. For others, it’s sold off during times of hardship or depression. Gold can also be used to hedge against currency devaluation, inflation or deflation.

While the price of gold has dropped significantly since 2011, there is still a demand. The central banks’ reserves, the value of the U.S. dollar, the overwhelming desire for jewelry, and the global economy will continue to help drive the price of gold.

Gary Dyner is the owner of Great American Coin Company. Connect with him on 


The History of Gold

GoldThe history of gold is long and extensive. The oldest pieces were discovered in tombs of Ancient Egyptian kings and queens. The first gold coins were struck in Lydia around 700 BC. In the Americas, pioneers made the long trek west to find gold in the new frontier.

Throughout the years, gold has been used as a means for monetary exchange around the world. Between 1970 and 1879 many countries embraced the gold standard. The gold standard was a monetary system in which the amount of money produced was based on a fixed quantity of gold. Gold is, and will always be, a hot commodity.

Price of gold

Like other precious metals, gold is measured by its troy weight. When referring to jewelry, gold is measured in grams. The price of gold is determined twice each business day on the London market. The price of gold is driven by supply and demand as well as speculation. Gold price has a long-term correlation with crude oil. For this reason, gold is often sold off during times of economic hardship.

Gold jewelry

The term karat is used to indicate the purity of gold. Pure gold is stamped 24 karat and lower ratings are proportionally less. Because pure gold is incredibly soft, the metal is often alloyed with base metals for use in jewelry. The most common karat stamps for jewelry are 10K, 14K and 18K. Buying gold jewelry can be an expensive endeavor. The price of gold jewelry depends on weight, karat and labor that goes into the piece. Where you purchase gold jewelry is also a contributing factor. For instance, jewelry stores tend to have higher gold prices than pawn shops.

Gold as an investment

Gold is a very popular investment. Investors generally buy gold as hedge against economic crises. When the economy is unhealthy, the price of gold rises. A common way to invest in gold is to buy coins or clad bars. Bullion coins struck from gold are kept as an investment. These coins are not used in daily commerce. Rather, they have an aesthetic value. The price of gold can fluctuate over time. For almost 200 years, gold price has remained steady. Today, gold is at a two-year low. There is no guarantee that gold will increase, only speculation. But, for those looking to invest long-term, gold is very popular at the moment.

Gary Dyner is the owner of Great American Coin Company. Connect with him on